brianfeldman:

theatlantic:

The New Economics of Girl Scout Cookies

It’s Girl Scout cookie season, and some of those bright shining faces in brown sashes and green vests are hawking more than Thin Mints and Samoas. They’re selling a new business plan. 

This year, Girl Scouts is rolling out a pilot program that will try to increase profits by doing the unthinkable: cutting its cookie offerings to a slim six. Don’t worry if your mouth waters for Thin Mints, Samoas, Tagalongs, Trefoils, Do-Si-Dos, or Lemon Chalet Cremes. Those flavors survived the girls’ axe. Other flavors like Dulce de Leche and Thank U Berry Much weren’t so lucky.

The great cookie cutting of 2011 is part of an ongoing “efficiency” campaign at Girl Scouts to consolidate membership and boost profit at a time when youth organizations are struggling to keep all their girls and sell some of their cookies.

Read the rest of Derek Thompson’s very serious article on a very serious issue (Seriously).

C’mon, dude. Everyone knows that Samoas changed their name to Caramel de Lites years ago. Where have you been?

 No. Caramel deLites/Samoas is a regional thing.  Where you are determines the name.